For the past 10 years, the California Roots Music and Arts Festival has delivered top tier reggae and roots music to thousands of fans to showcase music, community, and culture in Monterey, California. The event has garnered critical acclaim and coverage from national media outlets including Forbes, The Wall Street Journal, Billboard, Pollstar, and Pitchfork.
One of the key features that sets California Roots apart is the dedication to creating an environmentally conscious event that benefits the surrounding community, educates and engages the attending fans, and provides a music festival model that is truly sustainable. By aligning with other like-minded companies, California Roots continues to make earth-wise choices and hold firm on their commitment to be a sustainable event. Partnering with Blue Strike achieves such a commitment.
Since 2011 the festival has enlisted the help of Blue Strike to create a successful waste diversion program by creating top tier policies and a sustainable framework for the festival. What started out as a simple recycling program has blossomed into a complete over hall of the supply chain. By implementing simple changes like compostable dining ware, to elimination of single use cups and food waste diversion programs, California Roots has successfully eliminated almost all landfill waste generated.
The 3-day festival has seen impressive numbers to showcase how their environmental partnership with Blue Strike has already made an impact. For example, in 2018 California Roots had just over 24 tons of material recycled, this equates to 3 tons of methane emissions abated or removing 15 cars off the road for an entire year! And since working with Blue Strike California Roots has successfully recycled 70 tons of material generated by the festival, this can be equivalent to 1.31-acre feet of landfill space saved. Similarly, food waste diversion in 2018 alone was 4 tons, which is the weight of 26 gorillas, and to date, they have diverted 18 tons – equivalent to the energy use of 8 homes for 1 year.
Every year Blue Strike works with California Roots to raise the bar for waste diversion. This year the festival is committed to sending zero items to the landfill. They urge fans to be prepared to pack out all non-recyclable or non-compostable items they bring into the festival out with them to help send as little materials to the landfill as possible. “Our motto this year will be ‘pack it in, pack it out’ in hopes to eliminate all non-compostable items,” comments Dan Sheehan festival producer, “we’ve been working towards this goal for the last 9 years with Blue Strike, and we have been very impressed with what we’ve accomplished.” Blue Strike adds, “We are excited to continue another year in pioneering a sustainable music festival with California Roots, built on the foundation of responsible procurement and fan outreach and education. Blue Strike works with Roots to make sure everything they purchase for the event can be recycled, composted or reused. We are asking fans to do the same to help us achieve zero waste."
Cali Roots X will take place at the historic Monterey County Fair and Event Center from May 24-26, 2019. In addition to presenting an excellent line-up, the 2019 festival features a diverse selection of the best food Monterey has to offer. Between sets, attendees can take in and enjoy pop up performances, DJ sets, and unique art installations. All of these fine details come together to create the Cali Roots experience. Tickets are on sale now and available for purchase here . Full artist lineup and day by day breakdown is listed below or can be found here.
Friday, May 24
Ben Harper and The Innocent Criminals
For Peace Band
Saturday, May 25
Slightly Stoopid and Friends
G Love and Special Sauce
Jo Mersa Marley
Roots Of Rebellion
Sunday, May 26
UB40 feat Ali, Astro
Cypress Hill (performing Black Sunday)
Matisyahu (Performing songs from Live at Stubbs)
Dread Mar I
The 10th Annual California Roots Music and Arts Festival
Dates: Friday, May 24, 2019 – Sunday, May 26, 2019
Time: 10:00 am – 11:00 pm PDT
Venue: Monterey County Fair and Event Center
Address: 2004 Fairground Road, Monterey, CA 93940
Age restrictions: All Ages